Have you ever stopped to read your food packages? Everything is organic, free-range and has no preservatives or artificial flavours. It’s what we want to read and it’s what most of us are choosing to eat.
When I was making pork burgers, I stumbled upon this creative marketer:
“Born and raised on carefully selected R.S.P.C.A Approved farms, our free range pigs forage, roam and socialise in the Great Australian Outdoors.”
Yes they play Piggyback races, have a farewell BBQ and watch the sunset together before they DIE and end up as pork burgers on our plate. Who are they kidding? What death is humane? Enticing us with free-range pigs is fine but luring us with ones that "socialise" freely is a tad misleading.
As I chomp down on my burgers I’ll keep it in mind that the pigs had a good life – snort snort.
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