Copy That

In the words of J. Richardson, ‘when it comes to the future there are those who make things happen; those that wait for things to happen; and those that wonder what happened.’

I’ll admit it’s been a while since I stepped into the corporate arena. My circa 2004 Country Road suit doesn’t quite cut the mustard and social media has become the guts of marketing in today’s world. Cumbersome laptops are so ’99 with iPads and iPhones the latest must-have portable accessories.

You have to be creative to stand out from the crowd when it comes to jobs.  C.V’s are interactive or content letters have links to personal websites or You Tube. Applications are online and everyone (even my Dad who can’t operate a D.V.D player) owns an iPhone. It’s time to show prospective employers my dynamic Cliff …ord edge.

My business wardrobe has now moved with the times and so have I. With a strong grounding in communications, I jumped on board the Facebook, Blogging and Twitter phenomenon to better myself as a communicator.

I saw this ad on Seek and to coin a marketing phrase it ‘grabbed’ me: 


Publicity Assistant - Tennis Australia

Based within the Communications business unit, this entry level position will be responsible for providing administration support to the Public Relations Manager and working closely with PR and digital team to publicise and promote all tennis events and programs.

I believe I have the drive, creative skills and energy required for this position. Seven years out has still been seven years onwards and upwards. After all Lleyton Hewitt can still match the up and coming players despite being sidelined for a while.

Perhaps these ad words were the inspiration I needed to get back on the circuit writing, promoting and doing what I love – Copy That?