A Turd Share in Property

Photo sourced from www.gumtree.com.au

You’re going to attract weird looks when you say your property is "ludicrously overpriced" and has carpet “stained like an infant’s undies”. People are expecting the spacious, inviting and warm adjectives like ‘cosy ambience,’ ‘bustling shopping strip’ and ‘sweeping views’. After all would you want to live in a “crap place?”

That’s just how Ben Rawling from North Bondi described his apartment to prospective flat mates on www.gumtree.com.au. Rawling, a spin king himself, decided to try a different advertising approach with tongue in cheek humour. It worked! He got a few date offers, global emails and at the end of the day a jolly good laugh. Social media picked up his quirky style and it went viral.

Who says words aren’t important? All it took to get Rawling’s flat of ‘trailer trash’ into the public eye was the word ‘crap’ itself.

As a bonus you got “a truly appealing paint job.. no, I meant a peeling paint job…"

Whether you read it for fun or were genuinely interested, you knew the type of person your prospective flat mate was. At the end of the day a small apartment would be unbearable if you didn’t get on with your roomie.

Well penned Ben – I hope you have lots of laughs with your new roommate!